Prada Marfa is a permanently installed sculpture by artists Elmgreen and Dragset, situated about 60 km (37 miles) northwest of the city of Marfa. The installation was inaugurated on October 1, 2005. The artists called the work a "pop architectural land art project." The sculpture cost US$80,000 and was intended to never be repaired, so it might slowly degrade back into the natural landscape. This plan was deviated from when, three days after the sculpture was completed, vandals graffitied the exterior, broke into the building stealing handbags and shoes (DUH!) and the word "Dumb" and the phrase "Dum Dum" were spray painted on the sides of the structure. The sculpture was quickly repaired, repainted, and restocked. The new Prada purses do not have bottoms and instead hide parts of a security system that alerts authorities if the bags are moved (SMART!).
Sculpture
Designed to resemble a Prada store. The installation's door is nonfunctional. On the front of the structure there are two large windows displaying actual Prada wares, shoes and handbags, picked out and provided by Miuccia Prada herself from the fall/winter 2005 collection. The sculpture was financed by the Art Production Fund (APF) and Ballroom Marfa, a center of contemporary art and culture.
Along a ledge that runs around the base of the building, hundreds of people have left business cards, weighed down by small rocks.
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